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What is Executive Education

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Educational programs offered by business schools for executives, business leaders, and functional managers, which take place at the graduate level but without granting any kind of degree or academic credit.
Published in Chapter:
Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools
Andre Vilares Morgado (AESE Business School, Portugal)
DOI: 10.4018/978-1-5225-6295-5.ch006
In recent years, marketing practice has increased in complexity, becoming more challenging. This situation demands that marketing professionals be better prepared to face the difficulties of the market. Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This chapter considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The chapter closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the chapter offers a set of policies that business schools can implement in order to close this gap.
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The Effect of Innovative Communication Technologies in Higher Education
Education that aims at mainly providing non-credit education. This can be tailored to the needs of people working in the business environment and/ or aim to acquire further knowledge on a specific topic of interest.
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To Teach Leadership Ethically or to Teach Ethical Leadership?: Leadership Education in the Polish Executive Education Context
Various forms of post-graduate management education for executives, business leaders, and functional managers. Vast majority of ExEd programs are privately funded.
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