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What is Fogg Behavior Theory

Chapter 16
Considerations on Education for Economic, Social, and Environmental Sustainability
It was created by B.J. Fogg to understand how behavior works in gamified content. It’s argued that the triad of motivation, ability and prompt will must occur simultaneously for the behavior to be performed. If the behavior doesn’t occur, at least one of the three elements is considered to be missing.
Published in Chapter:
Gamification and Gamification Mobile Application Examples in the Health Industry
Cansu Toprak (Bandirma Onyedi Eylul University, Turkey) and Hicran Özgüner Kiliç (Bandirma Onyedi Eylul University, Turkey)
Copyright: © 2023 |Pages: 36
DOI: 10.4018/978-1-6684-8356-5.ch016
Abstract
Significant developments in digital marketing activities and practices have intensified the practices of businesses in this direction. They have turned to different ways to retain their customers and increase their loyalty and to motivate their employees and to strengthen their performance. One of these ways is “gamification.” Gamification is used in many sectors from informatics to retail, from production to finance, from automotive to insurance, from medicine to health sector. The fact that the COVID-19 pandemic, which deeply affected the health sector, increased the sensitivity of individuals to monitor their health, also affected the development of mobile health applications. In this respect, the use of gamified content in mobile health applications has an important place for both patients and healthcare providers. With gamification, health services can be offered to the user in a mobile environment.
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