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What is Generation Y

Handbook of Research on Race, Gender, and the Fight for Equality
People born between 1980 and 2000.
Published in Chapter:
Increased Workforce Diversity by Race, Gender, and Age and Equal Employment Opportunity Laws: Implications for Human Resource Development
Shani D. Carter (Wagner College, USA)
Copyright: © 2016 |Pages: 26
DOI: 10.4018/978-1-5225-0047-6.ch018
Abstract
This chapter reviews how the passage of United States federal Equal Employment Opportunity laws between 1960 and 2000 related to race, gender, age, and national origin led to increased diversity of the labor force in gender, race, and ethnicity, an increase which is ongoing. Data from the U.S. Departments of Labor and Census indicate these laws substantially increased the percentage of Black, Hispanic and Asian and female workers. Between 2003 and 2013, the percentage of the labor force that is women, Black, Hispanic and Asian continued to increase, with the largest gains being of Hispanic and Asian employees. The chapter demonstrates how utilizing diversity improves the research and practice of HRD. This increasing diversity requires practitioners to rethink the methods they use to deliver training and development programs. Further, researchers should examine how the increased diversity impacts all areas of HRD, such as training, mentoring, and work-life balance.
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Banking and Financial Services Industry in the Wake of Industrial Revolution 4.0: Challenges Ahead
This generation belongs to kids born in the 1980s and 1990s, and are perceived as familiar with digital and electronic technology and its use.
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Creating Relationships Based on Emotional Bonds With Generation Y in Virtual Environment: A Mediating Role of Gender
People born between approximately 1980 and 2000, also called ‘the Millennials’ or ‘digital natives’ because it is the first generation to have grown up fully experiencing digital technology.
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A Fast vs. Slow Fashion Fair on the Global Impact of Local Wardrobe Choices: Promoting Sustainable Behavior at the University of Antwerp
The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
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“New Normal” Strategic Communication
A group of people born in the period from 1980 to 1994 who experienced both economic expansion and uncertainty and grew up in a high-tech world.
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Digital Entertainment Culture and Generation Y: An Evaluation on Social Network Games in Turkey
The generation who were 1977-2000 and who had a critical view of point as well as being the major followers of digital technology, who don’t give up the traditional structure of the society.
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Enhancing Electronic Learning for Generation Y Games Geeks
The generation of people born between 1979 and 2000. They have beliefs and values such as having fun, an enjoyable lifestyle, and having few absolutes for their future.
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Predicting Employee Performance: An Intergenerational Approach
A cohort of population that witnessed the faster pace of technological progress, is informed and demanding, has a high level of self-esteem, and values the equilibrium between the personal and professional life.
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The Role of Lifelong Learning in the Creation of a European Knowledge-Based Society
Also known as N-Gen (Net Generation) or Millennials; consist of individuals born between 1977 and 2003. This group is considered to be a generation that has grown up with the Internet and digital devices as part of their everyday life.
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Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario
Individuals born between the early 1980s and late 1990s and perceived to be highly familiar with electronic and digital platforms.
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Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
These are technology-driven young individuals: major stakeholders of social media platforms. Generation Y people are born between 1977 and 1995. Generation Y are young consumers who have a strong intense for entertainment, excitement, fun and online activities such as music, movies, e-books, games, and chatting.
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Generations and Intergenerational Learning
Also called Millennials, people born roughly between 1981 and 2000, who grew up with the internet and like to express themselves.
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The Impact of Performance Appraisal on Employee Trust in Leadership: The Mediating Role of Employee Satisfaction
Represents people who are born from 1980 to the mid of the 1990s, they follow work ethics, respect authority, and look for meaningful work which satisfies themselves and positively affects other people.
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Technology-Enabled Learning Opportunities
Generation Y is the generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
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A Systematic Review of Digital Marketing in South Africa
Also known as millennials, include people who were born between the early 1980s and early 2000s.
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Re-Imagining Health and Medicine Education: Implementing a Mobile-Based Gamification App for Improved Affective Learner Engagement
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Changing Generations, Changing Consumers and Transformation of Advertising Narrative
Generation Y consists of people who are educated, self-confident and early-adopters of new technologies. They are the people who were born between 1980 and 1994 and have strong purchasing power.
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Generation Y and Mobile Marketing in India
Group of individuals who are born in between 1980s to 1990s.
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Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers
The generation of the global population born between the late eighties and the early noughties according to various estimations, widely considered to be ‘digital natives’ as they were born during or after the digital revolution.
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