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What is Menu Cost

Encyclopedia of E-Commerce Development, Implementation, and Management
Cost, for the seller, associated with listing each item price, and changing this price through time.
Published in Chapter:
Price Strategies in a Big Data World
Thierry Warin (HEC Montreal, Canada) and Antoine Troadec (CIRANO, Canada)
DOI: 10.4018/978-1-4666-9787-4.ch046
Full Text Chapter Download: US $37.50 Add to Cart
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