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What is Neuroethics

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Akin to ethics but differentiating by its concentration on morals and rules while the tools of neuroscience are utilized in the process of research investigation.
Published in Chapter:
From Philosophical Queries to Greater Dilemmas of Neuroethics
Martin Petlach (Mendel University in Brno, Czech Republic)
DOI: 10.4018/978-1-7998-3126-6.ch002
This chapter elucidates the origins and changes in understanding of neuroethics. An accent is then put on the role neuroethics should play. As a consequence, limitations in research are identified, especially in connection with ethical questions that had been proposed by philosophers in previous centuries. The urgency of their remarks has intensified due to the expansion of neuroscience. This theoretical part is subsequently enriched by practical aspects and ethical codes of which prescripts are key and neuromarketing practitioners are expected to obey them. Despite a growth of interest in neuroethics, the author presumes that the field still represents a ceaseless combat from within, and he claims that it may even remain invincible as a vicious circle. In conclusion, new trajectories are brought and considered together with recommendations and suggestions of new research possibilities as in case of political neuromarketing. This branch, however, perfectly illustrates the complexities associated with neuroethics.
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More Results
Towards Ethical Neuromarketing 2.0 Based on Artificial Intelligence
The study of the moral values of neuroscientific technologies and the ethics of neuroscience (i.e., the ethical issues raised by neural imaging techniques or cognitive enhancement) ( Evers, 2014 ).
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The Ethics Behind Neuroethics, Neurobioethics, Sensory Enhancement, and Surrogate Realities: Worthy v Lost II
Ethical, legal, and societal analysis of the broader implications of neuroscience in different areas of human life and society (e.g., including privacy, enhancement, and mind-brain relationships).
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