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What is Online/Virtual Destination Image

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
The sum of attitudes, experiences, beliefs, ideas and impressions a non-visitor, visitor, or repeat-visitor has and has communicated through an online communication platform of a tourism destination.
Published in Chapter:
A Conceptual Framework to Understand Online Destination Images: A Research Model Utilizing User-Generated Content Through Twitter
Zeynep A. Gedikoglu (Clemson University, USA), Sheila J. Backman (Clemson University, USA), Joseph P. Mazer (Clemson University, USA), and Kenneth F. Backman (Clemson University, USA)
DOI: 10.4018/978-1-7998-1947-9.ch008
This chapter proposes a new conceptual model to understand the construction of online destination images. This will lead to a more accurate and realistic portrayal of how destination images are created, and allow destination managers (and other stakeholders) to better understand the images promoted, and how these comport with the actual experience of users. The model integrates a sequential and mixed methods approach, enabling a conceptualization of how user generated content (UGC) is utilized to formulate and construct destination images.
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