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What is Personalization

Handbook of Research on Advances in Health Informatics and Electronic Healthcare Applications: Global Adoption and Impact of Information Communication Technologies
The idea to depart from the patient’s specific context to guide technology design and use.
Published in Chapter:
Supporting the Development of Personalized E-Health: An Insight into the E-Patient Context
Ulrika Josefsson (University of Gothenburg, Sweden)
DOI: 10.4018/978-1-60566-030-1.ch021
Abstract
The area of E-health development for patient-healthcare interaction has lately received significant attention by the health informatics community. Increasingly healthcare and information technology (IT) developers are proposed to take seriously the needs and preferences of the patients. This chapter explores the multifaceted E-patient context, in an effort to contribute to an increased patient-centeredness of this form of technology development. Patient-centeredness is captured in terms of personalization as an attempt to depart from patients’ specific context to contribute to technology design and use. Using a qualitative approach, the chapter reports from 25 in-depth interviews performed with Swedish patients and representatives of patient associations. Six themes of the E-patient context derive from the findings (diagnosis, demographics, access, preferences, coping, and patient role). The results present a fine-grained picture of the E-patient context adding to previous approaches of personalization. The introductory discussion reflects on the themes in relation to their tentative implications for the development of patient-centered personalized E-health for patient-healthcare interaction.
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Living in Exponential Times and the Personalization of Our Data Streams
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Addressing the Credibility of Web Applications
A strategy that enables delivery that is customized to the user and user’s environment.
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Privacy and Banking in Australia
People shaping services to suit their information preferences.
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Discovering Personalized Novel Knowledge from Text
In this work, personalization refers to deriving useful and novel knowledge for a particular user. Therefore, even with the same target document set, for two different users, the personalization process will discovery different novel knowledge for them.
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Embedding Context-Awareness into a Daily Object for Improved Information Awareness: A Case Study Using a Mirror
In Human Computer Interaction, personalization is used to denote the system feature that enables a user to customize the behavior of a system in his/her own personalized way. It involves using technology to accommodate difference between individuals and to represent their uniqueness.
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Semantic E-Business Challenges and Directions
Any action that adapts the information or services provided by a Web site to the knowledge gained from the users’ navigational behavior and individual interests, in combination with the content and the structure of the site.
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T-Learning Technologies
The customization and categorization procedure of a viewer-learner.
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User Profile Modeling and Learning
Delivery of content according to the individual user’s needs, characteristics and preferences.
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The Personalization Privacy Paradox: Mobile Customers' Perceptions of Push-Based vs. Pull-Based Location Commerce
refers to the ability to provide content and services that are tailored to individuals based on the knowledge about their preferences and contexts.
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Cognitively Ergonomic Route Directions
Adaptation of information presentation and interaction with a device / software to the needs and preferences of a specific, individual user.
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Semantic Web Technologies in the Service of Personalization Tools
is the capability to select recommendations of items tailor-made for a user by taking into account the preferences or needs previously modeled in a personal profile.
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Pedagogical Agents in Online Learning
In this context, it is when humans communicate with one another they are continuously processing information, either assimilating or disregarding data and forming an understanding of the information in context of the environment and of the person with whom they are interacting.
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Digital Transformation of Luxury Brands: Omnichannel Strategies and Implementations
Providing personalized products, services, or communications by collecting and analyzing data through technological tools.
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Personalized Product Recommendation and User Satisfaction: Theory and Application
The goal of personalization is to tailor a business's interactions with customers based on information about them. By personalizing services, businesses can tailor electronic commerce interactions between them and their customers. Personalization is a wide concept that covers various aspects of marketing. It is mainly focused on the execution of personalized marketing strategies and methods to create various benefits for the customer. These include better products, better service, and more communication.
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User Profiles for Personalizing Digital Libraries
The process of tailoring products or services to users based on their user profiles.
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A Model for Characterizing Web Engineering
It is a strategy enabling delivery that is customized to the user and the user’s environment.
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E-Learning and Semantic Technologies
Any action that adapts the information or services provided by a Web site to the knowledge gained from the users’ navigational behavior and individual interests, in combination with the content and the structure of the site.
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Identifying Users Stereotypes for Dynamic Web Pages Customization
Process that adjust the results obtained by users when accessing Web systems.
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Persons and Personalization on Digital Platforms: A Philosophical Perspective
Personalization is the goal-directed process of taking actions, making recommendations or decisions, or allocating resources on the basis of measured states of humans, the digital environment, and their interactions, and possibly adaptively modifying these actions after observing feedback about their consequences.
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Artificial Intelligence in the Context of Digital Marketing
The action of providing tailor made products and services based on individual customer tastes and needs.
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Software Agents in E-Commerce Systems
Web-based personalization means providing customized content to individual users using Web sites, e-mails, and push technologies.
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Personalization of Marketing for Today and the Future: The Role of Artificial Intelligence
The act of editing or modifying a marketing offer so that creates more value for the consumer and makes it more attractive in favor of the consumer.
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The Role of Individual Behavior and Social Influence in Customer Relation Management
A process of analyzing (processing) customer data, customization and delivery of marketing output, and interactions with customers for increasing their lifetime value.
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Improve Through Improv: An Examination of the Art and Science of Improv
a cognitive distortion in which a person attributes negative occurrences to themselves, such as blaming themselves if a friend didn’t call them back.
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Using Patterns for Engineering High-Quality Mobile Applications
An individualization strategy that enables delivery that is customized to the user and user’s environment.
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Personalized Advertising Methods in Digital Interactive Television
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Critical Success Factors in E-Democracy Implementation
The process of tailoring web pages to individual users' characteristics or preferences.
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Leveraging User-Specified Metadata to Personalize Image Search
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Communication and Media: Types, Functions, and Key Concepts
The increasing ability of media programmers and (more specifically) the supporting advertisers to target, tailor, and customize messages directly at/to audience members (consumers) based on the collection of various data and information (provided knowingly and unknowingly) from the viewer, listener, or reader.
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Bye-Bye Basal: Multimodal Texts in the Classroom
An educational approach that specifically tailors academic encounters to an individual student’s interests, needs, and preferences.
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Concepts and Interactions of Personalization, Collaboration, and Adaptation in Digital Learning
Designing or producing something specific to meet someone's individual requirements.
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Educational Ontology Development
Personalization is adapting learning experience to different learners due to the analysis of knowledge, skills and learning preferences of individuals.
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Product Innovation and Personalization via Social Media: Learnings From the Phenomenal Success of BYJUs
Personalization refers to customization of products and services so that the individual can get a unique experience based on individual interests and choices.
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E-Commerce Recommendation Systems
It is a set of techniques and services that aim to solve the information overload problems Web users face, by providing them with what they want or need, without having to ask (or search) for it explicitly.
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Modeling a User’s Culture
Personalization refers to the process of adapting a user interface to a user’s needs.
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Virtual Museums: Platforms, Practices, Prospect
The adaptation of tools and resources in catering to customization of learner’s abilities, skills, knowledge, and learning styles with a flexibility and choice in the learning experience to fulfil individual goals and interests
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User Modeling and Personalization of Advanced Information Systems
The personalization of IS is the process that enables interface customization, adaptations of functionality, structure, content, and modality in order to increase its relevance for its individual users.
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Mobile Customer Acquisition in the Swiss Health Care Industry: An Empirical Study
Personalization refers to the customer-specific development of Internet offers or Websites or particular elements (e.g. products, prices, layout) on the basis of information about customers.“ (Müller, 2005, p. 20)
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Exploring the Mobile Consumer
The degree to which a service/message is tailored to meet the needs and wants of the individual consumer.
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Profiling and Personalization in Internet of Things Environments
An ability of a system to identify user needs and preferences and deliver to them the appropriate content, experience, or functionality.
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Personalization Technologies in Cyberspace
It is the process of providing relevant content based on individual user preferences. The objective is to ensure the right person receives the right content in the right format at the right time.
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Knowledge Management for E-Government Applications and Services
It is a set of techniques and services that aim to solve the information overload problems Web users face, by providing them with what they want or need, without having to ask (or search) for it explicitly. Personalization includes any action that adapts the information or services provided by a Web site to the knowledge gained from the users’ navigational behavior and individual interests, in combination with the content and the structure of the site.
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Identity Management for Wireless Service Access
Personalization is when something is customized or tailored for the user, taking into consideration that person’s habits and preferences.
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Enabling Training in Orthodontics Through Mobile Augmented Reality: A Novel Perspective
The action of designing or producing something to meet someone's individual requirements.
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Knowledge Management and the Digital Native Enterprise
A knowledge management strategy aimed at sharing and leveraging highly contextualized knowledge and insights that can support decision making.
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The Next-Generation CBE Architecture: A Learning-Centric Standards-Based Approach
The ability of a learner to take control in a learning environment to achieve their goals.
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Privacy Implications and Protection in the New Ubiquitous Web Environment
Tailoring/customizing a specific service, application or medium to a user based on his/her personal interests, preferences, characteristics, habits
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An Argumentative Study on Digital Advertising Literacy
With the development of digital technologies, the data we leave in the digital world is collected by advertising manufacturers and the advertising messages are tailored to the personal preferences of the user.
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Multi-Agent Mobile Tourism System
A process of knowing who the user is, what the user wants, and recognizing a specific user based on a user profile. Delivers the information to each user at the right time.
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A Personalized Approach for Web Service Discovery in Distributed Environments
Sometimes known as customization, consists of tailoring a service to individual users' characteristics or preferences.
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