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What is UNWTO

Chapter 7

Organizational Management Sustainability in VUCA Contexts

The United Nations World Tourism Organization is a specialized agency of the United Nations which promotes responsible, sustainable, and universally accessible tourism.

Published in Chapter:

Governance Model From the VUCA Perspective: Proposal for the Department of Quindío (Colombia)

Rafael Ignacio Pérez-Uribe (Universidad de la Salle, Colombia), Ivan Vargas-Ramirez (InvestprojectVR, Colombia), and David Ocampo-Guzman (EAN University, Colombia)

Source Title: Organizational Management Sustainability in VUCA Contexts

DOI: 10.4018/979-8-3693-0720-5.ch007

Abstract

The Republic of Colombia is in the top five countries with the greatest biodiversity in the world, with more than 50,000 registered species. The climatic conditions and the location of the department of Quindío result in a mosaic of favorable conditions for the development of biodiversity. This region is home to approximately 10% of Colombian biodiversity, in the variety of ecosystems ranging from 950 meters above sea level in the La Vieja River to 4,700 meters. Due to the above, it is necessary to study under the VUCA approach to the situation of the bird tourism sector from the perspective of the public management system. The present study is based on a qualitative documentary review, the achievement of a focus group of experts, public administrators, community references, and teachers who provide a model that allows proposing a new model of multilevel governance for the sustainable development of bird tourism in the region. As conclusions, the model is presented with recommendations for its implementation.