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What is WeChat

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
A Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.
Published in Chapter:
The Role of Social Media in Shaping Tourists' Travel Decisions: Multi-Functional and Multi-Level Effects of Wechat Among Individual Chinese Outbound Tourists
Sandeep Basnyat (Macau Institute for Tourism Studies, Macau, China) and Yuan Jiahui (Macau Institute for Tourism Studies, Macau, China)
DOI: 10.4018/978-1-7998-1947-9.ch004
With increased economic and population growth, air connectivity, and travel facilities, international travel of Chinese citizens has tremendously increased. Although usually in groups, there has been a growing trend among Chinese tourists toward travelling independently. These independent travellers or so-called ‘new tourists' are highly exposed to new technologies and social media and prefer to do research about possible destinations, and new travel routes and activities that package tours usually do not include. This chapter examines how social media in general and WeChat, in particular, shapes the Chinese individual travellers' travelling decisions. As will be seen, while WeChat's popularity among the Chinese outbound tourists is largely attributed to its multi-functionality, its influences on their destination visitation choice are found in multiple levels: by providing illuminating information, allowing users to integrate their payment system easily to their bank accounts in China, and providing means to obtain discounts and promotional offers in a variety of ways.
Full Text Chapter Download: US $37.50 Add to Cart
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Social Impacts of Mobile Phones on the Life of the Chinese People
A ‘micro message’ which offers multiple communication services, such as voice chatting, messages, photos, writing, and video.
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
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