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What is Digital Privacy

Chapter 18
Handbook of Research on Effective Advertising Strategies in the Social Media Age
The right to privacy of users of digital media. Digital media raises such concerns for users as unpermitted use of personal information gathered from users’ on-line activities and unpermitted release of that information to third parties.
Published in Chapter:
Advertising Ethics in the Social Media Age
Tanses Yasemin Gülsoy (Beykent University, Turkey)
Copyright: © 2015 |Pages: 18
DOI: 10.4018/978-1-4666-8125-5.ch018
Abstract
Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising.
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