What is Austenmania

This chapter analyses the transmedia strategy followed by the creators of The Lizzie Bennet Diaries (2012-13). This web series uses different platforms to recreate the plot of Jane Austen's Pride and Prejudice. Moreover, the usage of these platforms encourages fan participation and engages the audience. In order to explore the employment of transmedia, different approaches are applied to understand the construction of the series and the role of the audience. Furthermore, different transmedia strategies to plan the story are also considered. This analysis is particularly relevant because it shows how transmedia can be employed to adapt a classic novel for a digital generation, and how the audience becomes part of the story itself.