Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Brand Stories and Messaging

Chapter 15
Handbook of Research on Future Policies and Strategies for Nation Branding
Facilitate the brand promise brand promise and to transform the proposed vision and the proposed mission into brand /consumer value, by indicating the aforesaid core values and country personality.
Published in Chapter:
Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus
Harry Sophocleous (Strategico Consulting Group, Cyprus)
Copyright: © 2021 |Pages: 18
DOI: 10.4018/978-1-7998-7533-8.ch015
Abstract
The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's branding as a strategic asset under the circumstance of the formation of a unique ministry of culture, Cyprus, by examining the certain condition and by recommending research and further steps. In this logic, the chapter stresses the synergies may emerge and discusses the managerial implications and the limitations of the given framework and proposes the steps.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR