What is Categorical Imperative

This chapter elucidates the origins and changes in understanding of neuroethics. An accent is then put on the role neuroethics should play. As a consequence, limitations in research are identified, especially in connection with ethical questions that had been proposed by philosophers in previous centuries. The urgency of their remarks has intensified due to the expansion of neuroscience. This theoretical part is subsequently enriched by practical aspects and ethical codes of which prescripts are key and neuromarketing practitioners are expected to obey them. Despite a growth of interest in neuroethics, the author presumes that the field still represents a ceaseless combat from within, and he claims that it may even remain invincible as a vicious circle. In conclusion, new trajectories are brought and considered together with recommendations and suggestions of new research possibilities as in case of political neuromarketing. This branch, however, perfectly illustrates the complexities associated with neuroethics.