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What is Coercive Isomorphism

Handbook of Research on E-Learning Standards and Interoperability: Frameworks and Issues
Change as a consequence of formal informal pressures imposed on institutions externally, in the case of universities this includes the pressure to inform our teaching with research, and increasingly the need to produce graduates able to contribute to economic growth (Demers, 2007, p34).
Published in Chapter:
E-Learning Standards: Beyond Technical Standards to Guides for Professional Practice
Stephen Marshall (Victoria University of Wellington, New Zealand)
DOI: 10.4018/978-1-61692-789-9.ch008
Abstract
Over the past decade e-learning standards have attracted substantial and growing attention from practitioners, institutions and governments. Millions of dollars are being invested in a process of standardization that, while aimed at supporting e-learning, seems to have neglected pedagogy and the need to engage with practitioners who are not technology specialists. In parallel, a culture of quality assurance has developed internationally within higher education resulting in quality frameworks that are driven by external compliance agendas rather than directly influencing the quality of the student and teacher experience of education. The e-learning Maturity Model provides a standard that guides professionals and organizations in assessing their e-learning capability, but also complements this with quality enhancement and feasibility elements that support reflection, prioritization of resources and guide personal and organizational development of e-learning.
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