Color range or selection.
Published in Chapter:
Digital Innovation With Social Impact: The Case of ColorAdd
Luisa Margarida Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & CEFAGE, Universidade de Évora, Portugal), Bianca Marques Barreto (Instituto Politécnico de Setúbal, Portugal), Margarida Cristina (Instituto Politécnico de Setúbal, Portugal), Margarida Martins (Instituto Politécnico de Setúbal, Portugal), and Sofia Cristina (Instituto Politécnico de Setúbal, Portugal)
Copyright: © 2022
|Pages: 13
DOI: 10.4018/978-1-7998-9227-4.ch002
Abstract
This chapter aims to discuss the concepts of digital innovation that bring social impacts. In order to develop this approach, this chapter presents a literature review with the main topics and a case study. The case fits in with digitalization with social impact and reports the case of ColorAdd, which is a tool with a revolutionary, simple, and universal language based on the concept of adding colors, to ensure that there is an accurate understanding of communication whenever color is an identification factor, guidance, or choice, reducing the limitations felt by color-blind people. This tool is used in metro maps, clothing labels, hospitals, catalogs, nutritional traffic lights, medicines, games, computer systems, among many others. As a color identification system, the target audience is people with difficulty in interpreting colors, mostly color-blind people, which are near 350 million individuals.