What is Competitive Edge

In today's world, organizations realized the importance of managing and utilizing knowledge to stay competitive in the business world and become innovative. Furthermore, by being innovative, organizations can achieve a competitive edge and long-term survival. With proper knowledge management and knowledge sharing, organizations can benefit from good organization performance and improve employee creativity, especially with the help of social media. The purpose of this research is to explore the importance of knowledge sharing in organizational practice and the relationship with employee creativity, organization performance, and social media using SPSS Pearson Correlation analysis. The study uses a sample of 39 working individuals both in the public and private sectors in Brunei. The results indicate that knowledge sharing has a significant relationship with organizational performance and the use of social media in the organization. However, the results also showed there is no significant relationship with knowledge sharing and employee creativity.