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What is Competitive Positioning

Chapter 11
Integrating Intelligence and Sustainability in Supply Chains
The strategic approach adopted by organizations to differentiate themselves from competitors and gain a favorable position in the market, encompassing factors such as pricing, product quality, customer service, and sustainability practices.
Published in Chapter:
Sustainable Logistics and Competitive Positioning
Shakerod Munuhwa (Glasgow Caledonian University, UK)
Copyright: © 2023 |Pages: 23
DOI: 10.4018/979-8-3693-0225-5.ch011
Abstract
The book chapter explores the integration of sustainable logistics and competitive positioning in today's business environment. It discusses the importance of incorporating sustainable practices into logistics operations, including reducing carbon emissions, optimizing resource utilization, and embracing social responsibility. The chapter emphasizes the relationship between sustainable logistics and gaining a competitive edge, highlighting strategies and best practices in areas such as transportation, warehousing, packaging, and reverse logistics. It also explores the role of technology and innovation in facilitating sustainable logistics and enhancing competitiveness. The chapter provides real-world examples and case studies to showcase successful implementations of sustainable logistics across industries, showcasing the benefits in terms of cost savings, customer satisfaction, brand reputation, and market positioning.
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