What is Connect-Publish-Interact-Transform (CPIT) Model

Digital transformation is now impacting businesses in both the developed and developing worlds, and this chapter examines this phenomenon in the small business sector in Nigeria. Adopting an interpretivist philosophy, the methodology combines a survey of small business enterprises (SBEs) with in-depth case studies of three Nigerian companies. Ten critical influencing factors are identified, and a model (Engage-Deploy-Exploit-Transform – EDET) is developed and applied to the case studies to assess the status of digital transformation. The influencing factors provide a checklist for SBEs embarking on digital transformation projects, and the model can be used to assess progress and identify new opportunities for digital transformation at the business process level. The authors believe this to be a useful contribution to the growing literature in this field that can be used by both researchers and practitioners in similar developing-world contexts.