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What is CREST

Organizational Management Sustainability in VUCA Contexts
The Center for Responsible Travel is a global nonprofit organization based in Washington, DC dedicated to increasing the positive global impact of responsible tourism. CREST provides evidence-based research and analysis to governments, policymakers, tourism businesses, nonprofit organizations, and international agencies to solve the most pressing problems confronting tourism, the world’s largest service industry.
Published in Chapter:
Governance Model From the VUCA Perspective: Proposal for the Department of Quindío (Colombia)
Rafael Ignacio Pérez-Uribe (Universidad de la Salle, Colombia), Ivan Vargas-Ramirez (InvestprojectVR, Colombia), and David Ocampo-Guzman (EAN University, Colombia)
Copyright: © 2024 |Pages: 18
DOI: 10.4018/979-8-3693-0720-5.ch007
Abstract
The Republic of Colombia is in the top five countries with the greatest biodiversity in the world, with more than 50,000 registered species. The climatic conditions and the location of the department of Quindío result in a mosaic of favorable conditions for the development of biodiversity. This region is home to approximately 10% of Colombian biodiversity, in the variety of ecosystems ranging from 950 meters above sea level in the La Vieja River to 4,700 meters. Due to the above, it is necessary to study under the VUCA approach to the situation of the bird tourism sector from the perspective of the public management system. The present study is based on a qualitative documentary review, the achievement of a focus group of experts, public administrators, community references, and teachers who provide a model that allows proposing a new model of multilevel governance for the sustainable development of bird tourism in the region. As conclusions, the model is presented with recommendations for its implementation.
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