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What is Customer Relationship

Quality Management for Competitive Advantage in Global Markets
The interaction between firms and their customers that can influence customer repurchase intention, perception of brand, and offer firms protection from competitors.
Published in Chapter:
Shopping for an English Language Tutor: Factors Affecting Chinese College Student Selection of English Tutoring Institutions
Hao Zheng (Wenzhou-Kean University, China), Rob Kim Marjerison (Wenzhou-Kean University, China), and Oliver R. Keels (Wenzhou-Kean University, China)
Copyright: © 2021 |Pages: 17
DOI: 10.4018/978-1-7998-5036-6.ch013
English is often considered to be the international language of commerce and, more recently, e-commerce. English is also the predominant language of the internet, science, and many, the language of higher education. As a result, English tutoring institutions are thriving in the Chinese Mainland in recent years in a substantial and competitive market. The objective of this chapter is to reveal what are the factors that affect Chinese college students' selection of English tutoring institutions in China so that tutoring institution managers may focus on the most important criteria for their prospective customers. In this chapter, 212 Chinese college students participated in the online survey. The authors analyzed the correlation between purchase intention and price, brand image, service variety, and customer relationship. Through data analysis, they show that price, brand image, service variety, and customer relationships are all positively associated with Chinese college students' purchase intention of English tutoring institutions.
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A Conceptual Framework for Determining Brand Attitude and Brand Equity through Text Analytics of Social Media Behavior
An association that exists between customers that allows you to share agreements and bill-to and ship-to addresses.
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Changes in the Marketing Orientation Within the Business Model of an International Retailer: IKEA in Malaysia for Over 20 Years
This is the rapport between a company and its customers, whereby positive rapport would amount positive customer outcomes.
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(Re)acting to the COVID-19 Crisis in Hotels: The Perceptions of Portuguese Managers
How an organization and its customers feel and behave towards each other over a certain period of time.
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Customer Experience: The New Competitive Advantage for Companies That Want Their Customer at the Center of Their Business
Customer relationship is the development of an ongoing relationship between a company and its customers. This is measured by the level of customer satisfaction.
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