What is Digital Distribution Channels

This study aims to reveal the new generation banking product/service distribution channels that banks offer to their customers through fintechs and their perspectives on these channels in terms of both customers and banks. Today, the key issue for banks creates a unique customer experience. Accordingly, the study focused on customer experience for new generation banking product/service distribution channels and how to realize unique customer experience. Today, many bank customers are far from new generation distribution channels. However, as technology changes and develops very rapidly, the number of people reaching it is increasing day by day. In this regard, besides the suggestions that will enable the use of new generation banking distribution channels by wider audiences, suggestions were also made to banks in order to provide a unique customer experience for these applications.