What is Digital Personality

In this chapter, the author presents a theoretical framework to better understand how individuals adapt to innovative technology used to support learning opportunities. This chapter begins with an overview of literature concerning technology acceptance, specifically centered on the seminal work of Venkatesh, Morris, Davis, and Davis (2003). This is followed by a discussion of three theoretical perspectives change that include Lewin's (1997, 1952) change model, Schein's (1996) adaptation of Lewin's model as it related to learning, and Roger's (2003) diffusion of innovation. Next, the chapter includes a discussion on the concept of digital personalities as framed by Prensky (2001b) and Palfrey and Gasser (2008) and how this concept may impact technology acceptance. The chapter concludes with a discussion of how these theoretical perspectives inform our understanding of technology acceptance.