What is Eco Branding

Increasing concern about the environment and sustainability has forced industries to introduce innovations and reduce the environmental impact. SMEs provide large employment opportunities at lower cost apart from enabling industrialization of rural backward areas, thereby reducing regional conflicts and imbalances in the distribution of income and wealth. Globalization brings many new opportunities. The SME sector has emerged as a highly vibrant sector in the Indian economy over the last six decades. We know that in the long run all the aspects of sustainability should be given equal importance. We should consider environmental, social, and economic sustainability. All these three components help create a good value for the firm.