What is Electronic Word of Mouth

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Online reviews, online recommendations, or online opinions have gained much attention with the emergence of new technology tools. Learn more in: Modelling Socio-Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

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Electronic word of mouth refers to any statement made by potential, actual, and former customers about products, services, and/or companies, which is made available to a multitude of people and institutions via the Internet, for example, through online social networks. Learn more in: YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos

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Word of mouth sent via internet, which is made available to an unspecified number of people by using a multitude of different online mechanisms (Twitter, Facebook, FourSquare, etc.) and online review platforms. It consists of interpersonal communication which sets it apart from mass communication such as advertising. The communicators are non-commercially motivated, so communication is perceived as unbiased, genuine and honest. Learn more in: The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil

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Refers to online communication among users of diverse products/services relating to the utility/usefulness/satisfaction derived from their consumption. Learn more in: From Electronic Word of Mouth to Virtual and Augmented Reality: A Case Study of the Restaurant Sector in Pune, Maharashtra, India

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Using technological channels forf word of mouth activities. Learn more in: Understanding e-WOM Evolution in Social Media With Network Analysis

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Electronic word of mouth (eWOM) is any positive or negative comment posted on online platforms about a product or company. Learn more in: Technological Growth in Religious Organisations: Exploring Social Media Through System Dynamics

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Electronic Word of Mouth (eWOM) is informal person to person communication, mediated through the internet, about a product or service. Learn more in: Assessing the Use of Archaeological Sites as Cultural Tourism Resources: The Case of Segóbriga (Spain)