The ability of an entrepreneur to differentiate between “good” and “bad” while conducting their business transaction in their community, culture, or society. They're what an entrepreneur view as the ideal standards of behavior such as patience, passion, confidence, determination and honesty. Any business venture is a reflection of the entrepreneur's personal values, attitudes, and beliefs.
Published in Chapter:
Elements Influencing Entrepreneurial Intention Among Undergraduate Students: An Exploratory Study
Rosman Bin Mahmood (Universiti Teknologi MARA, Malaysia), Ahmad Suffian Bin Mohd Zahari (Universiti Teknologi MARA, Malaysia), Zainuddin Bin Zakaria (Universiti Teknologi MARA, Malaysia), Norlaila Binti Ibrahim (Universiti Teknologi MARA, Malaysia), and
Norizan Binti Ahmed (Universiti Teknologi MARA, Malaysia)
Copyright: © 2023
|Pages: 18
DOI: 10.4018/978-1-6684-8781-5.ch009
Abstract
Entrepreneurship education has a positive impact on the entrepreneurial mindset of young people, their intentions towards entrepreneurship, their employability, and finally, on their role in society and the economy. Entrepreneurship benefits students from all socioeconomic backgrounds because it teaches students to think outside the box and nurtures unconventional talents and skills. The authors will discuss the factors that may influence the entrepreneurial intention among undergraduate students in a public university in Malaysia. The determination of entrepreneurial intention level among students adopts two approaches in influencing entrepreneurial intention (attitude and aspirations) based on the theory of planned behavior. Questionnaires were distributed to 260 respondents comprising of final year students from the field of social science and the field of science and technology. The findings showed that the relationship between all factors identified in this study on entrepreneurial intention is significant and with various levels of strength.