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What is Business Idea

Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities
It is the idea that results from a group discussion that can be materialized into a product or service and used by the defined target user.
Published in Chapter:
Entrepreneurship Learning: A Case Study
Arminda Guerra Lopes (Interactive Technologies Institute (LARSyS), Portugal & Polytechnic Institute of Castelo Branco, Portugal) and Eurico Ribeiro Lopes (Instituto Politecnico de Castelo Branco, Portugal & Unidade de Investigação e Desenvolvimento Rural, Portugal)
DOI: 10.4018/978-1-7998-1981-3.ch002
This chapter focuses on entrepreneurship having students as actors. Students were engaged in the development of a business project. They turned ideas into action in a creative and innovative process. The academic study was conducted at a Polytechnic Health school. They used the management common tools to develop the idea and they experienced the role of an entrepreneur. Conversely, one of the aspects that contributed to the motivation for this work lies into the existing gap concerning project management applied to entrepreneurship. The current literature focuses on the definition of the business plan, a static component of entrepreneurship, which is fundamental for financing domains, but it neglects the dynamic component essential for the development of a business idea. The student majors' rewards were related with the teamwork environment: collaboration, communication, and creativity. This chapter provides to entrepreneurship educators, valuable insights on how to improve the effectiveness of the business project requirements in entrepreneurship education curriculum.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Multiplex Waves in the Planning of Innovation Processes in Business Systems
Initial businessman’s idea of his future business. It's not the business object itself who grows older and dies, but the business idea.
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Entrepreneurship and Innovation: The Search for the Business Idea
A commercial or industrial activity to reach a group of consumers profitably. The purpose of a new venture, satisfying needs and desires not satisfied, or do it in a better way than the existing options. It involves several specialized functions like finance, marketing, operations, human resources, production, creativity, and innovation.
Full Text Chapter Download: US $37.50 Add to Cart
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