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What is General Data Protection Regulation

Confronting Security and Privacy Challenges in Digital Marketing
The General Data Protection Regulation (GDPR) is a comprehensive data protection law that was enacted by the European Union (EU) and came into effect on May 25, 2018. It replaced the previous Data Protection Directive and is designed to harmonize data protection laws across EU member states and enhance the protection of individuals' personal data.
Published in Chapter:
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar (BSSS Institute of Advanced Studies, Bhopal, India), Arokiaraj David (St. Francis Institute of Management and Research, Mumbai, India), and P. Valan (VIT Business School, Vellore, India)
Copyright: © 2023 |Pages: 27
DOI: 10.4018/978-1-6684-8958-1.ch008
Abstract
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine the extent to which individuals are conscious of the potential hazards of sharing personal information online and the steps they take to secure their data. The research also examines the role of technology companies and government agencies in educating internet users about data privacy and security. The study was conducted in Bhopal using stratified random sampling, and data were collected from employees and students of an educational institution in Bhopal. The findings of this study will give an understanding of the current awareness of internet users and aid in future efforts to enhance data privacy and security for all users.
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Digital Security Strategy
An EU regulation concerning data protection and privacy for individuals and organizations within the EU and the European Economic Area.
Full Text Chapter Download: US $37.50 Add to Cart
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