Competition faced by higher education institutions in a digital economy.
Published in Chapter:
Global Higher Education and VUCA – Volatility, Uncertainty, Complexity, Ambiguity
Pamela A. Lemoine (University of Louisiana at Lafayette, USA), P. Thomas Hackett (Columbus State University, USA), and
Michael D. Richardson (Columbus State University, USA)
Copyright: © 2017
|Pages: 20
DOI: 10.4018/978-1-5225-0672-0.ch022
Abstract
VUCA describes today's chaotic, turbulent, and rapidly changing education environment, which is the new educational normal. VUCA; volatility, uncertainty, complexity, ambiguity, terms coined for the military world also describes today's education world. As a result, educational leaders face the uncertainty of workforce reductions and budget cuts affecting the process of increasing student performance. In addition, rapid changes in technology are constant and ambiguity reigns as mandates for change increase In today's education world VUCA, the chaotic “new normal” is real. The financial crisis of 2008-2009, for example, rendered many businesses obsolete, and organizations throughout the world were plunged into turbulent economic environments. At the same time, rapid changes marched forward as technological developments like social media exploded, the world's population continued to simultaneously grow and age, and global disasters disrupted lives, economies, and businesses. In the new normal, higher education institutions are caught in a critically demanding and increasing unknown present and future characterized by volatility, uncertainty, complexity and ambiguity.