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What is Googlewashing

Global Business Leadership Development for the Fourth Industrial Revolution
Is basically the opposite to ‘Google bombing’ and is about manipulating media to remove opposition and to improve the impression or image of a term with positive links.
Published in Chapter:
Epilogue: Retrospective and Prospective Reflections on Change
Tom Cockburn (Center for Dynamic Leadership Models in Global Business, Canada) and Peter A.C. Smith (The Leadership Alliance Inc., Canada)
DOI: 10.4018/978-1-7998-4861-5.ch015
Abstract
This chapter presents a brief reflection on emergent themes, issues, and problematic areas chapter authors have drawn to readers' attention to and tentatively indicates some potential future directions for research and development whilst recognizing rapidly changing social mores and culture is a deep river running through diverse channels in the Lifeworlds and Workworlds of leaders today. The heroic actions of medical personnel under severely stressed hospital and patient care systems in the current Covid-19 pandemic is noted. The authors have pointed to perceived gaps in leadership regarding the uptake and understanding of digital technologies and suggested that implications include new ways of thinking and new competences for changed ways of working in the networked world of business. Crucially, the authors reiterate that these are deeply human endeavors, and the complexity of the technology does not negate or overwhelm the interactive dynamic complexity of human relations between leaders and others who inhabit and view these conjoined worlds through many cultural windows.
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