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What is Green Corporate Social Responsibility

Sales Management for Improved Organizational Competitiveness and Performance
Currently, thanks to the contributions of enterprises, solutions to environmental problems are being developed. In this direction, environmental issues have gained importance within the scope of the social responsibilities of enterprises. Jul-yesil corporate social responsibility concept is called the concept of green corporate social responsibility in which businesses act in an environmentally sensitive manner at stages such as production, raw material supply, and material use.
Published in Chapter:
Green Sales
Bekir Değirmenci (Adıyaman University, Turkey) and Yakup Durmaz (Hasan Kalyoncu University, Turkey)
DOI: 10.4018/978-1-6684-3430-7.ch004
Abstract
In today's global world, issues such as environmental protection, environmental production, and environmental sales have begun to be paid attention to by consumers. Natural threats due to global warming in recent years and negative natural events such as earthquakes, flood disasters, extreme temperatures, and storms directly threaten human existence. Due to the threat of the COVID-19 pandemic in the years 2020-2021, significant changes have occurred in people's purchasing behaviors. For example, consumers have tended to buy natural products rather than artificial product preferences due to mass production. At the same time the individuals forming the society and environmental organizations and laws are of the opinion that one of the most important factors threatening the environment is production enterprises. For this reason, businesses have started to act more sensitively about environmentalism in their production and sales activities in order not to attract the reaction of society and environmental organizations.
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