What is Green Creativity

Nowadays sustainability is classified as a prominent issue, more specifically in the business world. Sustainability has a bearing on every industry at all levels. The insurance sector is not an exception and shows a remarkable interest in matters related to sustainability. Sustainable insurance businesses require multi-dimensional interventions of eco-innovation and creativity. Increasing contradictions between economic growth and environmental issues have become an important issue for businesses worldwide. The societal and technological responses to climate change threats are rapidly developing and there is still a lack of efficient financial strategies to mitigate sustainable risks. To achieve insurance business success, many insurers focus constantly on their growth in increasing their market share and retaining better risks. Insurers should always look for new ways to differentiate themselves from their competitors. In developing and offering new green products and services-related to potential sustainability, green insurance movement is the new wave and can be the solution.