Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Green Products/Services

Chapter 12
The Circular Economy and Its Implications on Sustainability and the Green Supply Chain
Green products and services are offerings that are environmentally friendly and are not only manufactured in a way that does not harm the environment, but their usage and disposal does not harm the environment, as well.
Published in Chapter:
Green Marketing and Branding: Combining Micro and Macro Perspectives to Achieve a Circular Economy
Asli Kuscu (Yeditepe University, Turkey)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/978-1-5225-8109-3.ch012
Abstract
Green products and services have become an important part of consumption, as consumers' knowledge and concern towards environmental sustainability has increased and they have started to concentrate on their environmental impact. Nonetheless, green marketing still constitutes a small portion of the overall consumer spending. This chapter aims to highlight the importance of marketing activities in the adoption and social normalization of green consumption by the consumers generating public support and economic benefits for the companies as well as environmental and social gains for the society in return. Combining both micro and macro-level determinants and consequences, a conceptual framework is suggested which aims to contribute to literature both theoretically and practically.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR