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What is Hofstede Model

Chapter 9
Pedagogy, Presence, and Motivation in Online Education
Also known as the 'Six Dimensions of Culture’, this is a well-known model for comparing differences across cultures. Psychologist Geert Hofsteded identified six dimensions on which cultures vary: Power Distance; Individualism Versus Collectivism; Masculinity Versus Femininity; Uncertainty Avoidance; Long- Versus Short-Term Orientation; Indulgence Versus Restraint.
Published in Chapter:
Business and Culture: A Virtual Exchange Across Four Countries
Marina Apaydin (American University of Cairo, Egypt), John D. Branch (University of Michigan, USA), and Amy Gillett (University of Michigan, USA)
Copyright: © 2022 |Pages: 19
DOI: 10.4018/978-1-7998-8077-6.ch009
Abstract
Virtual exchanges are an emerging form of learning in which students from different countries are connected via technology. The authors created a virtual exchange, Business & Culture, to connect students at institutions in the USA, Egypt, Lebanon, and Libya. The focus of the Business & Culture virtual exchange was on teaching cultural competence, a key skill in today's increasingly globalized workplace. In this chapter, they explore the design and implementation of Business & Culture. They enumerate the challenges of incorporating the needs and resources of four different institutions. They discuss the benefits of the Business & Cultural virtual exchange to both students and instructors. And they outline the evaluation of the Business & Cultural virtual exchange, which allowed them to both gauge its effectiveness and improve its design and implementation.
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