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What is Hulu

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
American platform of audiovisual content on demand belonging to Hulu LLC, Walt Disney Company, NBC Universal and Warner Media.
Published in Chapter:
The Handmaid's Tale (2017) or Hulu's Major Investment in Great Storytelling
Ángeles Martínez-García (University of Seville, Spain)
DOI: 10.4018/978-1-7998-3119-8.ch004
Hulu knew what they were doing when they bet on the underlying story of The Handmaid's Tale (2017-), which manifests the importance of storytelling in the creation of modern myths. The series directly appeals to the human need for identity, belonging, and redemption. Based on Margaret Atwood's novel of the same name, The Handmaid's Tale is a depiction of a dystopian society, characterised by an absence of rights and freedoms. It has become a chilling political commentary focusing attention on the control of women's fertility, the objectification of women, religious fanaticism, women's roles in the persecution of other women in a patriarchal system, the persecution of homosexuality, and hyper-vigilance.
Full Text Chapter Download: US $37.50 Add to Cart
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World of Uncertainty: How New Media Affects Communication on a Global Level and Required Adjustment to Expertise
U.S.-based subscription video-on-demand service and website founded in 2007, owned majorily by Walt Disney Direct-to-Consumer & International (a business segment of The Walt Disney Company) with NBCUniversal (itself owned by Comcast), as an equity stakeholder.
Full Text Chapter Download: US $37.50 Add to Cart
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