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What is Information Interpretation

Handbook of Research on Knowledge Management for Contemporary Business Environments
The process through which organizations make sense of new information that they have acquired both directly and indirectly.
Published in Chapter:
Organizational Learning and Competitive Advantage
Juliana Mulaa Namada (United States International University – Africa, Kenya)
DOI: 10.4018/978-1-5225-3725-0.ch006
Environmental turbulence in today's business landscape has elicited deep concerns in contemporary business organizations. As a result, organizations seek to achieve competitive advantage through organizational learning. This chapter presents organizational learning as a key source of competitive advantage in contemporary business organizations. It examines the concept of organizational learning by definition and delves in the four constituents that form the concept of organizational learning, namely knowledge acquisition, knowledge distribution, information interpretation, and organizational memory. Further, the chapter focuses on the factors affecting organizational learning together with competitive advantage as an outcome of organizational learning.
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