A form of Web-based micropublishing, i.e. a Web site designed for personalized content creation and sharing, having typically a form of an online diary. The whole formed by blogs is called the blogosphere. Examples of blogging services are TypePad, Blogger, Multiply, and WordPress.
Published in Chapter:
Innovation 2.0: Business Networks in the Global Innovation Ecology
Ari-Veikko Anttiroiko (University of Tampere, School of Management, Finland)
Copyright: © 2012
|Pages: 20
DOI: 10.4018/978-1-61350-168-9.ch031
Abstract
In this chapter we analyze business networks as a part of a multi-domain innovation ecology, which includes global production and innovation ecosystems, institutional network facilitators, and local communities and users. Their interplay is a reflection of the reconfiguration of inter-sectoral relations, in which business, government, and citizens may produce collaborative synergies and, thus, contribute to growth, competitiveness, and social development. Web 2.0 is not a panacea, nor does it bring benefits automatically. On the contrary, companies need to be sensitive to the network logic and partners’ orientations in order to maximize the innovation potential of global innovation networks facilitated by social network sites and other Web 2.0 tools and services.