What is Instagram Commerce

A new digital marketing trend is emerging, leveraged very much in part by the COVID-19 pandemic, which has accelerated and completely changed the e-commerce landscape, perhaps more than at any other time in history: social commerce. Online sales are no longer made solely and exclusively through online shops or e-commerce platforms but are now possible from social networks, which feature increasingly integrated and native shopping features, and features that leverage social commerce. Thus, a better understanding of this phenomenon becomes necessary, the emerging trends of the markets where this is already a reality, as well as the features that the big social commerce players contain, which this study sought to answer. Additionally, good practices likely to apply to business were identified. The present study, which used a qualitative methodology with recourse to the narrative literature review, reports and analysis of social networks, and direct observation of contents, results in a concrete proposal to boost the sales of companies on social networks.