What is IPO (Initial Public Offering)

To analyze a startup or an existing business under the light of this strategy can be useful to produce insights on how these connections can be created between producers and consumers and how a company could develop some of the elements or characteristics of a platform business. Strategic management templates like business model canvas are focused on the business models in a generic way. This chapter proposes a specific approach, an analysis of the business model, oriented by the most successful and impactful business strategy of the digital age, the platform strategy.