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What is Latin America and the Caribbean (LAC)

Chapter 10
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Latin America and the Caribbean are those nations in Central and South America and the archipelago of islands south of the United States of America. This region is diverse in racial, ethnic, and cultural consistencies and have a mixture of European descendants, African descendants and Amerindian or Native American Populations.
Published in Chapter:
Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers
Kathy-Ann P. Fletcher (University of East London, UK) and Christiana M. Emmanuel-Stephen (University of East London, UK)
Copyright: © 2016 |Pages: 21
DOI: 10.4018/978-1-5225-0282-1.ch010
Abstract
Generation Y is at the forefront of the rise in consumer engagement with brands due to the participatory nature of social media. Social media is largely user generated and is instrumental in the information uprising facilitated by the internet (Kamel & Hussein, 2014). The platform of social media has changed how people interact with each other and even with brands as well as how they make consumption decisions. This transformation has led to research to determine the parameters of said influence on the consumer-decision process within the developed world. This chapter reviews this research and gives directions on future research to include developing nations within Latin America and the Caribbean. Research in this area is important due to the fact that there are limited studies addressing the developing world's use of social media to inform consumption decisions even though consumers within these markets are using these platforms similarly to their developed world counterparts.
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Chapter 6
Digital Badges in Latin America and the Caribbean: The Inter-American Development Bank Experience
The region named as Latin America and Caribbean (LAC) includes all countries below the US-Mexican border and the way through the southern tip of South America. More specifically it includes Mexico, Central America, the Caribbean and South America.
Published in Chapter: Digital Badges in Latin America and the Caribbean: The Inter-American Development Bank Experience; From: Handbook of Research on Credential Innovations for Inclusive Pathways to Professions
Full Text Chapter Download: US $37.50 Add to Cart
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