What is Long-Duration Strategy

The purpose of this chapter is to present a model of strategies that, on the one hand, are to prevent the spread of the crisis and, on the other hand, limit its negative effects and prepare the organization for a further escalation of the pandemic as a result of the emergence of new variants of the SARS virus. These activities can help the organization stabilize its functioning, stop the spread of the crisis and limit its negative effects, and prepare the company for a further escalation of the pandemic (long COVID-19). On the basis of literature studies and research reports and actions taken by organizations in the conditions of the crisis caused by COVID-19 were distinguished. These activities were analyzed, which allowed the presentation of a strategy model (resilience strategy, long-term strategy, HR strategy) that can be used within the organization to deal with a pandemic crisis.