What is Marketing Innovations

This study is going to focus on the Algerian entrepreneurship ecosystem by adopting an investigation approach to explore the efficiency of the entrepreneurship process and actions. A proper survey has been conducted among several Algerian entrepreneurs to understand the national entrepreneurial ecosystem: environment, financial capacity, collaboration with the external environment, innovation capacity, etc. This chapter reports the findings of entrepreneurship ecosystem concerning the six entrepreneurship-related domains described by Isenberg to identify and develop. Results show that Algerian efforts still need a lot of enrichment due to the importance of the issue and the need for environmental and technological changes in the country. These changes should be substantially generated depending on the nature of entrepreneurship and should require the necessity of keeping up with these changes especially when shaping strategies and policies to address these challenges.