What is Media Richness Theory

1.

A media’s ability to faithfully reproduce the information being conveyed without any distortion or loss. Learn more in: Virtual Teams, Technology, and Leadership: A Primer

2.

Theory on mediated communication that highlights the extent to which a medium is capable of sending rich information (i.e., text, smell, pictures, noise, etc.) as well as the proposition that media use is most adequate if the medium is matched with the complexity of the task at hand. Learn more in: Virtual Teams

3.

a theory suggesting that lying is highly equivocal, inclining people to lie more in rich media that feature multiple cue systems, immediate feedback, natural language, and message personalisation. Learn more in: Seeking Patterns of Digital Deception

4.

A framework used to describe a communication media's capacity to reproduce information without loss or distortion. Communication media have varying capacities for resolving ambiguity, negotiating varying interpretations, and facilitating understanding. For example, the online text is less 'rich' than video chat. Learn more in: Working Anywhere Management Opportunities and Challenges

5.

The rational process of media selection so that the characteristics of the communication channel is matched with the content of a message in order to reduce its uncertainty. Learn more in: Media Channel Preferences of Mobile Communities

6.

The theory on the number of senses that a medium evokes. Learn more in: 360° Video as an Opportunity for the Inclusion of Product Placement

7.

The ability of a communication medium to accurately reproduce the information sent over it. Learn more in: Trust in Computer Mediated Communication

8.

A communication theory that places media upon continuum with regard to their capacity to provide rapid feedback, convey non-verbal cues and personality, and support the use of natural language. Learn more in: Evolving Gender Communication Issues in E-Collaboration

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Theory that claims that lean media are not appropriate for knowledge and information communication (i.e., equivocality and uncertainty reduction), and that the adoption of media and the outcomes of its use will usually reflect this fact. Learn more in: Developing Synergies between E-Collaboration and Participant Budgeting Research

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A theory that considers the capability of technology to provide a rich or lean communication experience. Learn more in: Contact and Interactivity in Televised Learning: 15 Years Later

11.

Theory which claims that communication media which does not possess nonverbal cues present in face-to-face communication are considered to be lean media. The use of lean media is seen as yielding lower quality outcomes. Learn more in: An E-Collaboration Overview of Behavior and its Relationship with Evolutionary Factors