We use it to refer to well-known and large-scale organized occasions with fixed time, place, and duration. They often emerge in a certain context, according to a planned schedule, or are dedicated to a certain celebration. Mega-events are part of the social and cultural landscape and are developed within the umbrella of social welfare. Among their obligatory requirements can be mentioned: constructed environment, established event’s brand, ancillary management, marketing and logistics, national and international media coverage and high number of event visitors. Long-term effects upon the social and cultural life of the host community, urban development and economic growth are also achieved.
Published in Chapter:
Mega Events and Their Effect on Mesoeconomics: The Case of Plovdiv as Holding the Title European Capital of Culture 2019
Teodora Kiryakova-Dineva (South-West University “Neofit Rilski”, Bulgaria), Vyara Kyurova (South-West University “Neofit Rilski”, Bulgaria), and Yana Chankova (South-West University “Neofit Rilski”, Bulgaria)
Copyright: © 2021
|Pages: 23
DOI: 10.4018/978-1-7998-4933-9.ch011
Abstract
The chapter proposes an analysis that claims the importance of phenomena successfully revealed only in view of mesoeconomics. The authors argue that the economic processes in the field of organizing events should not be conceived merely as resulting from macro- and micro-level relationships but rather as resulting from relationships on mesoeconomic level (where a large number of unresolved and unexplored issues still exist), discussed by the authors in terms of the black box relationships on the mesoeconomic level. The main aim of this study is to investigate a specific mega event so as to trace and analyze the roles of the operators at the three levels of social-economic activity, and finally to identify the specific roles of the operators functioning at the mesoeconomic level. Making up a small part of scientific investigation in interdisciplinary research, the chapter proposes further perspectives for a proper application of mesoeconomics when discussing issues bridging micro-economics and macro-economics.