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What is Mobile Social Network

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
A mobile location-enabled social structure made of nodes of individuals or organizations that are linked by values, visions, ideas, or friendship. The mobile social network is a map of all of the relevant ties between the nodes being studied leveraged by knowledge of each member’s location. The network determines and leverages the social capital of individual actors to enhance each user’s experience and the collective value of the network.
Published in Chapter:
Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies
Robert Harmon (Portland State University, USA) and Tugrul Daim (Portland State University, USA)
DOI: 10.4018/978-1-60566-156-8.ch005
Location-based services (LBS) are approaching an inflection point. The continued rollout of the technological infrastructure, the availability of LBS applications, and the market’s increasing awareness of their potential value should lead to increasing business opportunities. However, there is still a high degree of uncertainty in the LBS space. Challenges are emerging to the cellular network operator-centric LBS model. Hardware companies, application providers, competing infrastructure technologies (such as Wi-Fi, WiMAX, and satellite networks), and new competitors from the computer and Internet industries are all vying for market position. Customers are becoming interested in location services, but the uptake has been slow. New LBS business models and new strategies need to be considered. This chapter evaluates the future of location-based services through a critical assessment of the technology, service applications, market trends, and strategic issues.
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Online Social and Business Networks’ Implications for Corporate Strategy
Mobile social networking is a means of communication using a combination of voice and data devices over networks including cellular technology and private and public IP infrastructure, allow anyone to be accessible and connected to the Internet any time anywhere.
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Mobile Social Networks and Services
A mobile phone-based service that allows individuals to construct a public or semi-public profile within a bounded system, articulate a list of users with whom they share a connection and view and traverse their list of connections and those made by others within the system.
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