What is Namibia

COVID-19 (coronavirus) has significantly affected small-medium enterprises (SMEs) and entrepreneurs in the Republic of Namibia in terms of the massive shift in which all businesses were required to go online or find alternative means to operate or function. Despite the theatrical change, there is a lack of understanding amongst SME owners and entrepreneurs as to what it means to conduct business in the new normal, and thus proper communication channels, with bold leadership need to be followed especially in developing nations such as Namibia, where language barrier and the diversity of people can create challenges. This chapter first reviewed literature that discusses how SME owners/entrepreneurs are dealing with the challenges, followed by an entrepreneurial response Namibians has to implement, brought about by the COVID-19 pandemic. Twenty Namibian SME owners were interviewed to understanding how they deal with the COVID-19 pandemic.