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What is Niche Tourism

Chapter 6
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
It represents a new segment of tourism consumption based on what the consumers see, or their experience. The term suggests that the market is a small size.
Published in Chapter:
Methodologies in Dark Tourism Issues: Modelling the Dark Experience
Maximiliano Emanuel Korstanje (University of Palermo, Buenos Aires, Argentina)
Copyright: © 2023 |Pages: 16
DOI: 10.4018/978-1-6684-7242-2.ch006
Abstract
The growth of dark tourism studies is an unquestionable reality. Over recent years, a burgeoning number of publications have taken dark tourism as their main object of study. However, the evolution of literature which is based on dark experiences has been subject to great controversy. The present chapter reviews the strengths and weaknesses of dark tourism research today as well as the future agenda for the next years. The authors have identified five clear clusters that explain very well not only the dark tourists´ motivations but also the phenomenology of the dark experience.
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Chapter 7
Dark Tourism: A Novel Trending Sector in Tourism – A Study in the Indian Subcontinent
Niche Tourism refers to a specialized or unique form of tourism that caters to the interests and preferences of a particular group of travellers. This type of tourism often focuses on a specific activity, theme, or experience, and may appeal to a smaller, more specialized market than mainstream tourism. Niche tourism can take many forms, such as Adventure Tourism, Cultural Tourism, Eco-Tourism, Culinary Tourism, Medical Tourism, Sports Tourism, Dark Tourism among many others. It often involves engaging in activities or experiences that are not typically associated with traditional mass tourism, and may require specialized knowledge, skills, or equipment. Examples of niche tourism could include wildlife safaris, trekking in remote areas, visiting historical or cultural sites, attending specialized events or festivals, or participating in extreme sports. Niche tourism can also involve specific types of accommodation, such as eco-lodges or luxury resorts, that cater to the needs and preferences of a particular group of travellers.
Published in Chapter: Dark Tourism: A Novel Trending Sector in Tourism – A Study in the Indian Subcontinent; From: Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Full Text Chapter Download: US $37.50 Add to Cart
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