What is Online Literature

This chapter seeks to provide initial evidence and provide a baseline for further exploration of Chinese cross-generational audiences' attitude differences towards online literature and digital piracy. Globalization has complicated the many disparate cultural, generational, and national perspectives on intellectual property (IP) protection. IP and IP protection continue to grow in importance in global commerce and international relations. How attitudes towards IP and online content, in particular, evolve generationally is an area of relative under exploration. Data was gathered through an online survey and indicates a trend towards increased awareness and acceptance of IP value and protection. This study provides insight into cross-generational audiences in the important market of China. It may be helpful to those interested in commerce in the areas of online publishing or related industries to help make business decisions in targeting and marketing, to those interested in global commerce and international relations, or those who are researchers in the areas of IP and IP protection.