What is Philanthropic

In this chapter, the authors have investigated the effect of CSR on firm value during the pandemic. They used the event study technique and noted that an engagement in the CSR activities increases the stock returns to the hospitality firms during a pandemic crisis. The results showed that the hospitality firms that showed a better stock market performance during the pandemic invested in CSR activities. This would indicate a theoretical application and practical implication on their business duties towards the society, and any future research in CSR would allow them to successfully handle a critical disaster like this pandemic in the future.