What is Politainment

The third golden age of television, in consonance with the increase of the phenomenon transmedia, has coincided with disseminating the message on social media. Spectators themselves are linking the fictional discourse on television with events that are happening in the news, especially through humor. This tendency has also been embraced by political leaders, who use memes and other productions to draw parallels and connect them with their ideas. In the Spanish context, the campaign around the last general elections of April 28, 2019 has taken place together with the beginning of the broadcasting of the Game of Thrones' last season. This has provoked the adoption of its fictional discourse by the main political leaders, who have also used other fictional references for their campaign. Hence, the aim of this chapter is studying the connection between the political ideas and the fictional product in the online party communication.