What is Popularity Index

There has been increased interest among researchers and industry to generate insights from user-generated data and ratings on account of valuable information such as data carry and its authenticity. Numerous studies offer insight into how traditional hotel classification ratings are influenced by the information and communication technology. However, no such studies that explore the relationship between traditional hotel ratings and the largest online hotel review website, TripAdvisor, could be found. To bridge the gap, the study uses the TripAdvisor hotel rating data from Greek hotels to explore this relationship using Kruskal-Wallis H test. The results show that mean TripAdvisor ratings of hotels are in proportion to the traditional hotel classification ratings.